Product Launch events
• Launches can be Executed : Across Pan India
• Reach out to us :
You can reach out to us for any IT Product Launch or a Car Launch Event or Mobile Phone Launch Events
• Nikias Integrated Solutions :
One of the most experienced Product Launch company or the Best Product Launch company in Chennai who has done and can execute Launches across India. In FMCG segment, one of the recent launches we were involved is launch of Nestle’s Ceregrow across Chennai.
A Product Launch Event Learn More about this
What is a Product Launch?
A product launch is when a company decides to launch a new product in the market. With all the hard work put into the Product design and its development and now that you have a finished product in hand, it is time for the Product Launch Event. Product launch campaigns should include an event in an effort to get people excited about the product. You want to educate them on what the product is and why it was made — you want to make it clear what problem it solves. An event is a great way to do that.
Part of production can be as simple as having customers interact with your product. Or, production can include a little more. It can be something unique and exciting that is as entertaining and memorable as possible, such as an experiential event.
How to plan a Product Launch?
The task of handling the market launch of a new product is a huge responsibility. Some of the things to consider are:
Venue :
Some product launch events happen in big cities or in cities where the company is located. When it comes to product launch event planning, production should be a top priority. The venue should also reflect the type of event you are hosting, but you need to make sure it’s within budget. For example, if you are launching a new software product on a Friday afternoon, a hotel’s event space (a hotel that is easily accessible but also affordable in a big city) might be the perfect spot to have your event. Nikias Integrated Solutions gets involved with you from here discussing the right venue.
Timing
The companies will usually release the products in different places at different times. Sometimes a product will be a big hit in Europe or Asia before it is released in North America and vice versa. The same goes here as well. A product might have been launched already in Delhi or Mumbai before the Chennai Launch is planned. Usually the introduction of a new product, let's say a product related to Children, the launch would coincide with the holiday season.
Food
What kind of food will be best for the attendees? a snack or a full-course meal?. What time of day with the new product launch event be held? How much food should be ordered? Again, planning is required here and we, Nikias Integrated Solution are involved with you here.
The smaller details
These may not seem like a big deal, but they could make or break an event. Can you imagine Microsoft or Apple launching a new product and half the attendees having to stand because there are not enough chairs? Most product launches include an information packet that is given to the guests. These packages need to be ready to go and there needs to be enough for everyone. At Nikias Integrated Solutions, we are responsible for making sure the small details are handled well.
Once product explanation is done to the target audience by including what your product is for and what kind of problem it solves. You should also discuss the product’s unique capabilities and how the product is different than other products of its kind.
One thing to keep in mind is A successful product launch provides a sales momentum for the company.
Does Nikias Integrated Solutions have enough experience in Product Launches?
We as a team at Nikias Integrated Solutions bring into the table of experience working in this field for last 16 years. Our team has worked towards many successful launches primarily in the IT sector and has worked and have been part of different stages of a Product Launch Event right from planning.
a) Discussion stage, objectives of the product, discuss a product launch strategy or the release roadmap
b) Plan an event,
c) Discuss product launch event examples, creative product launch ideas
d) Discuss product launching event proposal,
e) Prepare a product launch event checklist and then finally the release or launch.
The smaller details
These may not seem like a big deal, but they could make or break an event. Can you imagine Microsoft or Apple launching a new product and half the attendees having to stand because there are not enough chairs? Most product launches include an information packet that is given to the guests. These packages need to be ready to go and there needs to be enough for everyone. At Nikias Integrated Solutions, we are responsible for making sure the small details are handled well.
How a product can be launched - product launch ideas will be discussed and presented and upon approval will move into production phase.
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How to promote your products during an event ?
We can have a great product. We have selected the best venue. Now what is left out? Step #1. Invite the right people. Step #2. Invite the right people. Step #3. Invite the right people.
There are many other Event management companies. There are many other Product Launch companies who could execute this event for you. How do we Nikias Integrated Solutions differentiate ourselves from others here?
One way we differentiate ourselves is by our Audience Generation. Want to know more on why
Audience for the Event : To know more on Audience for the events, click here - Upon click take to the Audience Generation Page.
One thing to keep in mind is A successful product launch provides a sales momentum for the company.
Convinced? Want to block us for one of your Events? Click here - Let us work together for an Event
Want to know more? Do you need some clarifications in regards to this? Click here to clarify