Services

Audience Generation Page

• Audience Generation: Only for Corporates

• Audience Generation can be done : Across Pan India

• Reach out to us : You can reach out to us for any Audience generation related activities to be done across Pan India.

• Nikias Integrated Solutions : One of the most experienced Audience Generation companies in Chennai who has executed similar events for different category of Audience for example like across India.a group of CAs and Finance Heads for a media event or C - Level audience for IT events or Professors or HOD from colleges for an IT event conducted across India.

Audience Generation at Nikias Integrated Solutions is a detailed process. Click here to explore more. “In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. Before we get into the methodology of How of Target audience or steps required to bring in the target audience”, we would first need to understand the following

a) requirement b) then get into planning the Audience Segmentation c) and further into demographics of the audience.

Steps we follow to bring in Audience.

1) Make it clear : define your target audience / Identify your Target audience.

Define your target audience and value they’ll gain by attending your event:

• Why should customers and prospects walk in / attend your event?

• What’s the benefit for them?

• Are you addressing the challenges/pain-points of your target audience? And

• How are we addressing them? Who are the speakers?

This step is critical. Invite the wrong target group and your event marketing efforts will be ineffective. Worse, you risk alienating prospective customers by wasting their time if they do attend. We believe this to be a crucial part of any event, the audience for the event. Every product is targeted at a particular audience. So one would need a tactic, a plan to generate the required Audience for an event.

This is where we stand apart - The quality of the Target Audience we at Nikias Integrated Solutions bring in for an event speaks for itself. Learn more here Why Us

2) Create an attendee persona profile : A buyer persona is a vital tool in event promotion. It’s essentially an example of the typical event attendee. You can create such a persona from the information you’ve collected from past attendees or competitor events.

3) Communication: Meanwhile our team would work with your team hand in hand in finalizing the communique to be sent for the target audience. When you’ve defined your target audience and the value of your event, make sure your communication material and images reflect this value. As you develop your promotional materials, consistently go back to your plan to ensure your communications reflect your initial intent.

Here Nikias Integrated Solutions, has expert design teams who bring out creative ideas on how a EDM / communique should be designed. Of course with your approval these EDMs would be mailed to the Target Audience.

4) Email prospective attendees : Email is still remains the most effective promotional tactic for events, it should be first on your list of audience generation tactics. Create a series of emails you can send to members of your opt-in list that fit the event target market criteria. To get response and attention from your event email:

• Talk about your audience’s pain-points in the email subject line and body

• Create an excitement about the event with appropriate design and images

• Ensure the details of the event are clearly highlighted in your email copy

• This is important - Add a call-to-action that links to a registration page. Once the prospect has signed up for the event, send a confirmation email immediately and reminder emails leading up to the event.

• Have two emails in ready mode and set up a rule in your email management system to send a follow up email if the prospect hasn’t signed up for your event after the first email.

• And let us not forget about the fact about the mobile usage - make sure your emails are mobile optimized.

At Nikias Integrated Solutions, our teams are experts in this and have the right experience to handle these tasks.

5) Update your website with event details

It is always good to promote the relevant details of the event on your website. This is a simple step, which may result in additional attendees for your event. The focus should be on the value of your event addressed to your target group in your promotion and landing pages.

6) Time, Day and Venue

We have selected our Audience, passed on communication to them through EDM / mail about the event. Now what is stopping people from attending an event ? So Time, Day and Venue ( Accessibility, Ambience ) plays a crucial role. And this would differ based on the attendees and the type of event conducted.

“At a high level, target audiences can be quickly defined. For example, the target audience for accounting software could be people who want to organize their finances to operate their businesses more efficiently. This offers a good starting point to create messaging to drive marketing and sales.

In most cases, however, there has to be a more granular approach to target audiences. Why? The reality is a product can appeal to a variety of buyers who may have different needs and goals. It means a one-size-fits-all marketing and sales approach may not work because it’s not focused enough.”